Sia has pushed the boundaries of pop music by raising her
own voice – and inspiring her fans to do the same. In 2018,
she unveiled a matte warm red Lipstick to support the
M·A·C AIDS Fund that dared to be loud.
Fergie puts the “Boom Boom Pow” into beauty with her
call to arms to push forward on behalf of every man, woman
and child affected by HIV/AIDS.
A fashion darling and innovator, the International Queen
of Burlesque spread glam around the globe in her role as a
VIVA GLAM spokesperson.
M·A·C Cosmetics celebrated its 10th anniversary
by naming the it-girl and New York style icon as one of
the latest spokespeople for VIVA GLAM.
Then-M·A·C President John Demsey presents a $250,000
check on behalf of the M·A·C AIDS Fund to the United
National Development Programme for its continued
efforts in the fight against AIDS in Africa, and to
launch a new AIDS initiative in Asia and the Pacific.
After the huge success of the original VIVA GLAM I,
M·A·C launches the second VIVA GLAM campaign fronted
by the self-described “non-lipstick lesbian” and
Canadian singer-songwriter sensation. The invitations
to k.d.’s VIVA GLAM II Lipstick launch party were
designed as playing cards that featured k.d. as queen.
In 1995, fashion designers including Marc Jacobs,
Vivienne Westwood and Katharine Hamnett participated in
creating a couture colour collection showcasing the shade
of the original intense brownish red VIVA GLAM I Lipstick.
With words by M·A·C co-founder Frank Toskan, a bold
graphic is created to launch VIVA GLAM and the M·A·C
AIDS Fund. The campaign announced that every cent of
the selling price of VIVA GLAM Lipstick would be
donated to the M·A·C AIDS Fund to help fight HIV/AIDS.
From the start, Frank and Frank had a vision to
change their community through their passion for
makeup. “We developed a great lipstick colour we
called VIVA GLAM,” said Frank Toskan. “This little
lipstick gave people dignity and saved lives.”
SEE THE FUTURE OF VIVA GLAMLIPSTICK AS YOU’VE NEVER SEEN ITBEFORE!